UKG Record Breakers sales trip destination video
This video was created for an internal sales incentive program, the concept for which came from a creative team brainstorm. With a goal of wanting to develop something unique, we landed on this parody of the popular “Blue Planet/Planet Earth” documentaries narrated by Sir David Attenborough.
After watching a few of the actual documentaries and getting a feel for the language used, I fleshed out a script to bring interest and fun to this annual incentive program promotion, with its tongue-in-cheek approach that likens the top salespeople to “apex predators at the top of the food chain.” We even sourced a terrific VO artist from the UK who impersonates Sir David to complete the effect!